Motorola Xoom tablet reportedly a flop – here’s the real issue

Better days: Is this a Justin Bieber appearance or the unveiling of an "iPad Killer"? Wholesale Battery Word this morning is that the Moto Xoom and Atrix are flops. Sales numbers indicate that the 10-inch Xoom tablet, wholesale electronics accessories a would-be iPad 2 killer which stole the show at CES in January, is virtually DOA – and it’s only been on the market for just a few weeks. While we dont know the exact sales figures, Pacific Crest analyst James Faucette told Forbes sales “have been disappointing.” Meanwhile he cut his 2011 revenue outlook for Motorola Mobility (MMI) to $12.8B (down from #13.7B).Wholesale Computers

There isn’t much surprise here.

One clue: when’s the last time you’ve seen a line-up of starry-eyed Xoom fans at Costco or Best Buy at 4am? LASER POINTERS


Now… here’s the not-so-amazing twist:

Google and its partners will promote the EXPERIENCE. Not the SPEEDS AND FEEDS (as we used to say back in the day at Cisco).

Hardware specs are great, yes. But middle wholesale baby monitor America wants to play Angry Birds. They want to poke their friends on Facebook. They want to look up a recipe or watch Colbert do his Friday bit. All of that other information — processor speed, memory architecture, multi-tasking — while important is not the reason why the Apple iPad sells like mad. Remember when we discovered the iPad 2 would not have the uber-sexy high-resolution next-gen display? According to some tech sites the sky was falling! I think now we know this didn’t matter to most consumers as many had predicted.wholesale tablet pc

For now Moto can lament its losses and head back to the drawing board. But I think it needs to have a couple of fierce eye-to-eyes with the new CEO of its partner company. Google needs to re-tool its tablet OS, its content strategy and its marketing messaging if it has any hope of catching Apple in the tablet market.