What Internet Company Is Making Waves in the Technology Industry?

Amazon is proving to be one of the most innovative companies in the technology industry.

Take its success with the Kindle e-book reader.

When Amazon first unveiled its Kindle e-book reader, pundits were skeptical. E-books had been tried and failed before -- and Amazon wasn't a hardware company.

Stay your stream, the saying goes.Wholesale Battery

But Amazon has done a great job with the Kindle, making it far and away the biggest player in the e-book industry. And as tablet computers came on the scene, Amazon lowered the price of the Kindle to an entirely different tier -- tech-heads could easily afford to have both a tablet computer and a Kindle.

And there is reason to have both. While tablet computers are far more versatile, the Kindle e-book reader does its one job better than anything else. Thanks to e-ink technology, Kindle's can be read anywhere, in any light, with no more eye strain than reading a book.Wholesale Computers

Plus, because e-ink is such a power sipper -- the system is more or less inactive except when a page changes -- the Kindle can go over a week without needing a charge. It's the perfect thing to take along on a vacation -- lasting the whole time without wires, and readable on the beach.LASER POINTERS

And, at $139, Amazon has consistently undercut its competition on price.

(By the way, I'm contributing to Smart Investing Daily today, but regular editors Sara Nunnally and Jared Levy are always simplifying the technology market for you with their easy-to-understand articles.)

However, new threats are constantly emerging. Barnes and Noble's Nook e-reader, only $10 more than a Kindle, offers a color screen and a few other bells and whistles that are attracting some customers.wholesale ebook reader

Meanwhile, as tablet computers continue to improve while simultaneously dropping in price, pressure is descending from above as well.

However, rather than standing still and seeing how the Kindle can weather these challengers, Amazon is innovating again.wholesale spy camerca

Starting in May, it will offer a discounted Kindle with ads.

For $25 less, you get the same Kindle... just with unobtrusive ads appearing as screen savers, or as banners across the bottom of navigation pages.

Will this new product prove a success? Who knows -- the technology market will have to decide.

My personal belief -- the $25 discount won't be enough to lure many customers to an ad-subsidized version.wholesale netbook

That doesn't mean it will be a failure though. Amazon is tinkering here -- and I'm betting they'll find a price point that does work.

With the bonus of a new advertising revenue stream.